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Chelsea Logo Situation: Chelsea forced to continue representing the brand Three despite deal suspension
Chelsea Logo Situation: Chelsea have been working towards dissolving their logo issues over the international break, but all of their possible logo solutions were rejected. Hence, the club is forced to continue wearing shirts sponsored by telecommunications company, Three, for the remainder of the season.
Following the sanctions imposed by the government on the club owner, Roman Abramovich, the connectivity supremo, Three, announced that they were suspending their sponsorship of the club with immediate effect and also requested the club to remove their branding from their playing kits. The brand issued a statement outlining company’s values, saying;
‘In light of the government’s recently announced sanctions, we have requested Chelsea Football Club temporarily suspend our sponsorship of the club, including the removal of our brand from shirts and around the stadium until further notice,
‘We recognise that this decision will impact the many Chelsea fans who follow their team passionately. However, we feel that given the circumstances, and the government sanction that is in place, it is the right thing to do’.
Following Three, shirt-sleeve sponsors Hyundai, also terminated their contract with Chelsea on similar grounds. Their statement read;
‘Hyundai has become one of the strongest partners in football over the years and the company supports the sport to be a force for good,
‘Through our partnership with Chelsea FC, we are proud supporters of the players, the fans and grassroots football. However, in the current circumstances, we have taken the decision to suspend our marketing and communication activities with the Club until further notice’.
However, Nike, Chelsea’s principle kit partners, refused to follow suit. The brand continues to honour their £900million deal with the club.
Three were Chelsea’s main shirt sponsors and their deal was believed to be around £40million a year. But, despite the suspension, Chelsea players were still seen representing the ‘3’ logo in the four matches that they had played since, owing to the limitations set on them, barring the club from operating normally.
In order to move past the grinding impasse of the ongoing logo situation, Chelsea were involved in offering proposals for a potential solution to the logo problem during the international break.
But according to Daily Mail, no such resolution has been found so far and Chelsea are expected to sport the Three logo for the remainder of the campaign. The brand have been informed of the decision and it is believed that they are ‘resigned’ to being tied to the club for now.
The suggestions that were proposed such as; covering the logo with white spray and tapes, were met with stern refusal from Chelsea, because of the fear that it would either look unprofessional or be uncomfortable for the players to play with the weight of heavy taping.
A proposal to use a white spray to paint over the logos was rejected as too messy. Covering the logo with tape was also discounted whilst a thick tape would make the shirts too heavy and potentially uncomfortable for the players.
[via @MattHughesDM]
— Absolute Chelsea (@AbsoluteChelsea) March 30, 2022
Because of Chelsea’s revenue streams put on hold following the sanctions, Nike aren’t allowed to print new plain shirts for the club either. Therefore, the logo situation remains unresolved. However, it is expected to change if a takeover is agreed as it will allow the club to resume its usual operations without the license restrictions.
Addressing the logo concerns on Tuesday, Sports Minister, Nigel Huddleston said;
“Chelsea could not be allowed to operate as though it was ‘business as usual’,
“The sanctions do mean we’ve got to be really careful of making sure there isn’t any incremental new revenue generation that was part of the sanctions,”
“We have had constant dialogue with Chelsea fans because the whole strategy throughout is to be very, very clear that Roman Abramovich has been sanctioned and that has clearly had implications.
“I continue to work with the fans, but I was very clear from day one and it’s still the case – this is not business as usual. This is a different world because the club’s owner has been sanctioned.”
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WATCH: Chelsea’s out-of-favour striker Romelu Lukaku scores twice in action-packed second half 🔥
Romelu Lukaku scores twice v Wolves: Chelsea welcomed Wolverhampton Wanderers to Stamford Bridge tonight in a contest where they were hopeful of reversing their poor run of form to guarantee themselves a Champions League berth.
Despite the Blues receiving two goal scoring opportunities in the first-half of the game, it still ended in a stalemate. However, as the second-half commenced, Romelu Lukaku stepped up to strike twice in quick succession to put Chelsea on a trajectory toward what appeared to be a deserved victory at that time.
Lukaku’s goal tally for Chelsea this season has totalled up to 14 now, causing him to become the highest goal scorer for the Blues, just a goal ahead of Kai Havertz. His performance tonight underlines his renewed confidence as he looks to be approaching the sort of form that had deserted him for most of the season.
Romelu Lukaku hadn’t scored in the Premier League since December 29th.
129 days later and he's got a brace in 3 minutes ⚽⚽ pic.twitter.com/FzZx49vvHw
— B/R Football (@brfootball) May 7, 2022
Watch how Romelu Lukaku scores twice in quick succession to give Chelsea’s scoreline an uplift:
The first goal came in response to a VAR call for a foul committed by Saiss on Romelu Lukaku as both players were caught up in a tangle on the edge of the penalty area.
Watch Lukaku’s left-footed penalty here:
The second goal was a Pulisic interception that found Lukaku who then completed the play with an emphatic low finish from the edge of the box with his weaker right foot.
Romelu Lukaku gets his brace with an assist from Christian Pulisic!
(via @NBCSportsSoccer)
— Chelsea FC USA (@ChelseaFCinUSA) May 7, 2022
Lukaku wasn’t able to register himself on the scoresheet for Chelsea ever since the start of year 2022 – a daunting prospect for such an expensive striker – however, that record has been laid to rest today as his goals v Wolves have certainly managed to make a statement of his intent.
It’s a shame that a subpar defensive performance from his side overshadowed his monumental return to form. Chelsea were stripped to bone with comeback goals from Wolves that added misery to Chelsea’s hopes of securing a victory. The game ended in an unanticipated 2-2 draw.
After racking up underwhelming results from their recent run-ins, Chelsea are looking a lot less comfortable in the rough and tumble of Premier League’s top-four now. With the fourth-placed Arsenal and fifth-placed Tottenham breathing down Chelsea’s neck, their margin for error has now decreased to just two points, especially after having picked up only 5 points from a possible 15.
Chelsea released an official statement in the early hours of Saturday morning confirming that the terms have been agreed with the LA Dodgers’ part-owner Todd Boehly’s consortium to complete the £4.25bn takeover of the club though the acquisition is yet to be approved by the Premier League authorities as well as the UK government.
The statement read:
‘Chelsea Football Club can confirm that terms have been agreed for a new ownership group, led by Todd Boehly, Clearlake Capital, Mark Walter and Hansjoerg Wyss, to acquire the Club’.
Club Statement.
— Chelsea FC (@ChelseaFC) May 7, 2022
🚨🔵 Official. Chelsea statement now confirms that “terms have been agreed for a new ownership group, led by Todd Boehly, Clearlake Capital, Mark Walter and Hansjoerg Wyss, to acquire the Club”. #CFC
It’s the end of Roman Abramovich era. pic.twitter.com/fTw5EMdd8p
— Fabrizio Romano (@FabrizioRomano) May 7, 2022
Last week, it was revealed that Todd Boehly & Co were Raine Group’s preferred choice to succeed Roman Abramovich following which the group were given one-week window of exclusive negotiations with the club to finalise the takeover. The deal had appeared in doubt due to late interest from Sir Jim Ratcliffe, however, those fears were dissipated as the Ratcliffe bid was later dismissed on account of his inability to complete the sale process by May 31st – the date when Chelsea’s current license expires.
Although the group is fronted by Todd Boehly, private equity firm Clearlake Capital is the one providing the majority of the financial firepower to it. The consortium also includes Swiss billionaire Hansjörg Wyss, Boehly’s fellow LA Dodgers’ owner Mark Walter and the British property developer Jonathan Goldstein.
As per Chelsea’s official statement, the £4.25bn headline sum includes the £2.5bn cost required to secure shares in Chelsea – which will go into a frozen UK bank account for the purpose of releasing 100 per cent of the proceeds to charitable causes – the remaining £1.75bn is the amount the group have committed to invest in the club’s future, covering costs regarding redevelopment projects and ensuring there are sufficient funds in place for operational use.
‘The proposed new owners will commit £1.75bn in further investment for the benefit of the Club. This includes investments in Stamford Bridge, the Academy, the Women’s Team and Kingsmeadow and continued funding for the Chelsea Foundation’.
The Clause also placed a limit on the debt the new owners can place on the club.
It also made sure the group pledged £1.75B to be invested in Chelsea's male and female teams, the academy, stadium, and the Chelsea Foundation.
Roman Abramovich secured Chelsea for at least 10yrs. pic.twitter.com/RhZ985Vuxq
— SportsDokita (Odogwu ☝️) (@Sports_Doctor2) May 7, 2022
Few final, obligatory steps remain in the official transfer of ownership of Chelsea Football Club to Todd Boehly’s consortium, one of which requires all group members to complete the Premier League Owners’ and Directors’ Test. Furthermore, Chelsea will have to apply for the amended license from the UK government that would upgrade the club’s operational capacity in addition to allowing the transaction to go ahead. The preparations are underway as the Raine Group wants the sale process to reach its completion as soon as possible.
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Chelsea team news v Wolverhampton Wanderers: Four players on the injury list, including a midfield duo.
Chelsea team news v Wolverhampton Wanderers: Chelsea welcome Wolverhampton Wanderers to Stamford Bridge on Saturday where they will be looking to reverse their poor run of form to guarantee themselves a Champions League berth. There are four player absentees that have been confirmed so far by head coach, Thomas Tuchel, in today’s pre-match conference.
After racking up underwhelming results from their recent run-ins, Chelsea are looking a lot less comfortable in the rough and tumble of Premier League’s top-four now. With the fourth-placed Arsenal and fifth-placed Tottenham breathing down Chelsea’s neck, their margin for error has now decreased to just three points, especially after having picked up only 4 points from a possible 12.
Chelsea team news v Wolverhampton Wanderers: The central midfield duo N’Golo Kante and Jorginho are ruled out of action for tomorrow’s clash as reported by Thomas Tuchel at a press briefing today.
Additionally, the long-term absentees Callum Hudson-Odoi and Ben Chilwell also remain restricted to the sidelines, despite returning to light training.
Thomas Tuchel has confirmed #Chelsea will be without quartet Ben Chilwell, Jorginho, N'Golo Kante and Callum Hudson-Odoi against Wolves.https://t.co/WfBnda02YO
— Absolute Chelsea (@AbsoluteChelsea) May 6, 2022
N’Golo Kante had sustained a knock in the game against Manchester United, consequently missing last weekend’s trip to Everton where his fellow midfielder Jorginho was taken off the pitch at interval.
‘For N’Golo it comes too early. Jorginho is out as well, these two are missing. Callum and Ben Chilwell are still out,’ said the Blues boss.
The duo’s unavailability will give way to introducing Kovačić and most likely RLC in their stead as the latter is currently enjoying an upturn in form.
Mateo Kovačić returned to action as a half-time substitute last weekend after missing a couple games on account of nursing an ankle injury. He stands the highest chance of featuring a start in tomorrow’s game v Wolves.
There is a growing feeling that Tuchel might give Romelu Lukaku a start tomorrow, considering his substitute Kai Havertz is also struggling to find the form that has recently deserted him.
Thomas Tuchel has expressed optimism regarding Lukaku’s reaction in training this week. The Blues boss said;
‘I want him to be an important part of the squad, right now he is very important. There is no recruitment and no players are about to leave because it’s simply not possible,’
‘We need to adapt all the time, to contractual situations and also individual situations, to what we and the players want.
‘We signed a big player, he is a big player. He didn’t come on [at Everton] as we had only three changes, and unfortunately we used one at half-time with Jorginho. Otherwise there was a huge chance we had the same changes as against West Ham, with Christian Pulisic and Hakim Ziyech,’
‘He trained very well, maybe he starts tomorrow, we’ll see.’
🗣️ "Maybe starts tomorrow, let's see." 👀
Thomas Tuchel says he wants Romelu Lukaku to be an important part of the squad next season and discusses why he wasn't played against Everton 🔵 pic.twitter.com/n8Lf0sEvRP
— Sky Sports News (@SkySportsNews) May 6, 2022
WATCH: Chelsea’s out-of-favour striker Romelu Lukaku scores twice in action-packed second half 🔥
Official: Todd Boehly’s consortium signs agreement with Chelsea FC to succeed Roman Abramovich
Chelsea team news v Wolverhampton Wanderers: Four players on the injury list, including a midfield duo.
US-Saudi investor, Amr Zedan, the latest bidder to enter Chelsea takeover race
Chelsea Sale: Boston Celtics and Atlanta part-owner, Stephen Pagliuca, another emerging name to have submitted proposal for Chelsea
